A range does not sell itself.
Between a manufacturer’s catalogue and a driver paying for it, there is a chain: the demand has to be created, the right part has to be matched to the right vehicle, the order has to be taken, and someone has to fit it. Albert-Invest already runs that chain on its own brands.
Albertise
Paid acquisition on Meta and Google
The group buys its own traffic. Campaign structure, creative testing, bidding and budget allocation are handled internally, on accounts the group owns, with the group’s own money at risk.
This matters for one reason. An outside team optimises for the metric it is paid on. A team that carries the loss optimises for the order that gets fitted and does not come back as a complaint.
A CONFIRMER — Auguste : volume de depense annuel gere, ou toute autre preuve chiffree sourcable
Orca
Video and creator content, produced in-house
Vehicle equipment is sold on demonstration. A driver needs to see the part on a car like theirs, see the fitting, and understand what changes afterwards. Static product photography does not do that.
Orca produces that footage internally: product video, installation sequences, and creator-style content cut for paid social. It is built for the volume paid acquisition consumes, where creative fatigue is the real constraint rather than budget.
A CONFIRMER — Auguste : volume de production mensuel, formats, ou toute preuve sourcable
Fitment data and software
Catalogue, vehicle matching, order systems
The hardest part of selling vehicle equipment online is not the storefront. It is the mapping between a manufacturer’s part numbers and the vehicles they actually fit — model, year, trim, body type, and the wiring or accessories that go with them.
The group builds and maintains that mapping itself, together with the systems around it: the site, the order flow, the appointment booking, and the reporting that tells an operator which references move and which do not.
A manufacturer supplies a catalogue. What reaches the driver is a question they can answer in ten seconds: does this fit my car, and who puts it on.
What we ask a manufacturer for
A range
The references you want moved in a given market, with the technical data that goes with them.
An opening price
A starting price that makes the channel viable. Nothing else changes hands at this stage.
What we do not ask for
No financial contribution
No setup fee, no retainer, no marketing budget from you. The group funds the channel it builds.
No exclusivity to start
A CONFIRMER — Auguste : est-ce exact ? Depend du montage encore ouvert